# identity.md

## Organization Overview
- **Company Name:** Hunter Boots
- **Mission:** To provide iconic, durable, and universally appealing footwear and accessories, building upon 170 years of British heritage.
- **Company Structure and Legal Entity:** Originally founded as the North British Rubber Co., later known as Hunter Boot Ltd.
- **Founded Date and Location:** Founded in 1856 in Scotland by Henry Lee Norris.
- **Size and Scale:** Details forthcoming.
(Relevant link: [About Us](https://hunterboots.com/pages/about-us))

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embracing British heritage and craftsmanship, Hunter Boots values durability, iconic design, and a universal appeal for its products.

## Operations & Structure
- **Business Model and Operational Approach:** Hunter Boots designs, manufactures, and sells a range of rubber boots, shoes, and accessories for women, men, and kids, operating through direct-to-consumer channels and retail.
- **Location(s) and Geographic Presence:** Founded in Scotland, with a global presence and universal appeal.
- **Key Partnerships and Affiliations:** Global Brand Ambassador Kate Moss.